Drake Related
Production / Creative
Shop’s in-house team joined forces with Drake for his North American tour.
At each city, we engineered a bat-signal-style spotlight that projected a colossal QR code against the venue. Drake fans could scan this code to grant them exclusive access to gift drops on Drake’s Shopify store via the Shop app.
It was an incredible opportunity for Shop to reward Drake fans with special perks throughout the tour.
Forbes – How Shopify’s Celebrity Partnerships Are Changing E-Commerce ↗
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At each city, we engineered a bat-signal-style spotlight that projected a colossal QR code against the venue. Drake fans could scan this code to grant them exclusive access to gift drops on Drake’s Shopify store via the Shop app.
It was an incredible opportunity for Shop to reward Drake fans with special perks throughout the tour.
PRESS
Forbes – How Shopify’s Celebrity Partnerships Are Changing E-Commerce ↗
CREDITS/
Lindsay Craig, Lead
Max Kaplun, Creative
Trevor Rogers, Design
Rikki Goswell, Prod
Hamza Ayach, Prod
Tyler Soares, Video