H+O Dev Preview
Production / Creative Strategy
Hydrogen is a React-based framework for building custom storefronts powered by Shopify. In a crossfunctional effort, I worked with several teams to produce the campaign creative and go-to-market assets for the developer preview.
Hydrogen’s brand identity is grounded in the dichotomy of structural rigidity and creative expression. The concept and visual language is based on the line:![]()
Hydrogen’s brand identity is grounded in the dichotomy of structural rigidity and creative expression. The concept and visual language is based on the line:
CREDITS/
Lucy List, Design
Cynthia Nguyen, Design
Katie Brioux, Design
Sarah Fischer, Content
Jose Silva, GFX
Marissa Godwin, Prod
Jesse Phillips, PMM
Half Helix, Dev