Single, Not Sorry
Campaign / Paid Media
Tinder’s first brand campaign in partnership with Wieden+Kennedy is an apologetic celebration of what it means to be single.
To translate Ryan McGinley’s analog shots for the digital space, we developed a sweeping digital and social paid media strategy. The result was a highly engaging, immersive ad campaign that spoke directly to Tinder’s target audience.
AdAge – Ryan McGinley shoots Tinder's first-ever brand campaign ↗
The Drum – ‘Single, Not Sorry’: Tinder swipes right on first brand campaign from W+K ↗
To translate Ryan McGinley’s analog shots for the digital space, we developed a sweeping digital and social paid media strategy. The result was a highly engaging, immersive ad campaign that spoke directly to Tinder’s target audience.
PRESS
AdAge – Ryan McGinley shoots Tinder's first-ever brand campaign ↗
The Drum – ‘Single, Not Sorry’: Tinder swipes right on first brand campaign from W+K ↗
︎︎︎ CLICK AND DRAG US!︎︎︎
CREDITS/
Ryan McGinley, Dir.
Wieden+Kennedy, Prod.
Shawna Lagnado, CD
Lisa Cai, Motion